top of page
  • Writer's pictureXPEDITION Magazine

AGMC launches BMW Motorrad at its Motor City Showroom

AGMC, the official importer of BMW Group brands in Dubai, Sharjah, and the Northern Emirates, is excited to announce the highly anticipated launch of BMW Motorrad at its state-of-the-art Motor City showroom.

Introduced in 1923, BMW Motorrad, BMW's exclusive motorbike brand, has contributed to BMW’s long legacy in motorsport worldwide - taking home victories at the Dakar Rally six times.

Today, BMW Motorrad continues to receive intense brand affinity from motorbike enthusiasts in the Middle East as it continues to grow across the GCC. Each year, the brand pushes the boundaries and dares to be different with the introduction of awesome new machines and persistent innovation.

Ayhan Olcer, CEO of BMW AGMC added, “At AGMC, we offer a comprehensive range of new BMW Motorrad bikes for customers to choose from. With models covering the Adventure, Sport, Touring, Roadster, and Urban Mobility lines, we are fully dedicated to matching our customers with the perfect motorcycle to suit them.”

“With the addition of BMW Motorrad to our Motor City showroom, we are contributing to the ever-growing motorbike community in the UAE, allowing our valued customers more opportunities to connect with the renowned brand.”

“Our customers are fans, not just of BMW Motorrad, but also of the motorbike lifestyle - fast-paced and on the go. Through our selection of vehicles accessories and services at our Motor City Showroom, we are providing a one-stop shop for all our customer's needs across Dubai. ”

For more details on BMW Motorrad, please call 04 407 0888 or visit


bottom of page