LEVI’S® 1969 517 FOR VALENTINO
For the Valentino Collezione Milano Show, Creative Director Pierpaolo Piccioli reframes the classic Levi’s® 1969 - 517 boot cut jeans, the iconic Levi’s® style, born in a time of ultimate self- expression, made popular in the late 1960’s.
The Levi’s® brand is built on its values and Valentino’s show embodies the importance of equality, sharing the revitalization of a timeless and inclusive aesthetic experience that becomes more significant than ever.
Re-signification is a conceptual operation that Valentino’s Creative Director has been reflecting on for a long time. It consists in giving new value to symbols, ideas, places, atmospheres that come from different moments in time, but are still relevant for the contemporary scenario.
The collaboration features the LEVI’S® VINTAGE 517 (1969) and the LEVI’S® RE-EDITION 517, a special tag has been designed to celebrate the beginning of a new fashion exploration.
Starting from April 28: The LEVI’S® VINTAGE 517 (1969) available in selected Valentino boutiques, Valentino.com and Net-a-porter and Mr. Porter exclusive partners. These are real untouched originals vintage pieces dated back from the 70’s on, available in very limited quantities - only 517 units around the world. This style is characterized by one-of-a-kind peculiarities as seen on Valentino Collezione Milano runway.
The LEVI’S® RE-EDITION 517 available in worldwide Valentino boutiques, Valentino.com and selected retailers. These denims are a re-elaboration of the original style, exclusively produced by Levi’s® in occasion of the collaboration with Maison Valentino.
By remaining faithful to the 517 renowned style, Pierpaolo Piccioli conceives with new eyes a style that is familiar to all: Levi’s® boot cut jeans are juxtaposed to iconic elements of the Maison as rouches and lace, co-existing harmoniously, creating a new concept of romanticism for men and women.