X|AUTO: GMC Launches Online Purchasing Platform - Shop. Click. Drive. in the Middle East
GMC has partnered with Emirates NBD, a leading banking group in the region, to launch the region’s first online vehicle finance journey - ‘Shop. Click. Drive.’. GMC has created the online service to cater to the needs of today’s consumers offering them a personalized, digital alternative to their on-ground shopping experience.
The new online platform allows customers a seamless digital car buying experience by enabling them to prearrange secured financing through GMC’s website. At the touch of a button, buyers can have access to multiple payment options giving them more choice when it comes to purchasing their vehicles. In addition, the platform offers them the flexibility of reviewing and adjusting their quote while adding any personalization options to truly make the vehicle their own. Adding to the ultimate GMC experience, customers can choose to have their GMC vehicle delivered directly to their homes.
The platform allows customers to browse both new and pre-owned vehicles and reserve their preferred model including GMC’s latest 2020 offering – from the next-generation GMC Sierra, the new Acadia, Terrain or one of the Middle East’s favorite large premium SUVs, the Yukon. Offering further convenience, the new platform allows customers to apply for finance packages or pay outright from anywhere, anytime and on any device.
“Our new ‘Shop. Click. Drive.’ online purchasing platform is a game changer for GMC customers in the UAE,” said Kelly MacDonald, Chief Marketing Officer, General Motors Africa and Middle East. “Today, we are seeing more customers search for their next vehicle online and we wanted to make their journey as seamless as possible with the introduction of our platform. This move further elevates GMC’s premium brand experience giving customers even more flexibility to browse, reserve and apply for finance support from the comfort of their own home or while they are on-the-go.”
Commenting on the partnership with GMC, Suvo Sarkar, Senior Executive Vice President & Group Head – Retail Banking and Wealth Management, Emirates NBD said: “As a frontrunner in banking digitization, Emirates NBD recognizes that customers today expect seamless, quick and easy online shopping experiences, which is why we want to help extend this convenience to the car buying process. This new platform puts customers in the driver’s seat by giving them the ability to complete the purchase process faster and from the comfort and safety of their homes, elevating the car buying experience.”