X|FASHION: Givenchy Presents New IRRESISTIBLE Eau de Parfum
Because we are seeking joy and lightheartedness more than ever before... the IRRESISTIBLE Givenchy Eau de Parfum is the new uplifting fragrance for this year! Lively, airy and ever so playful, the fragrance is bursting with energy, radiating both charm and femininity – the epitome of joie de vivre in a bottle.
The new composition is presented in an ultra-feminine, decidedly Couture prismatic bottle and features a blend of luscious rose and radiant blond wood. This colourful olfactory signature, crafted by master perfumers Fanny Bal, Dominique Ropion and Anne Flipo, is a bold invitation to let go.
Sparkling and spontaneous British model Fran Summers is the face of the new advertising campaign, embodying the new fragrance’s burst of energy in a strikingly genuine way. Shot by photographer Harley Weir, she exudes magnetic charm. In the advertising film directed by Manu Cossu, we find her surrounded by her team, emanating liberating waves everywhere she goes... She has the freedom to be who she wants, where she wants and how she wants!
Just like her, isn’t it time to become a free-spirited, effervescent heroine who follows her desires at her own pace and listens to her instincts?