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X|NEWS: From surviving to thriving: Reimagining the post-COVID-19 return



The 1966 World Cup marked a low point for Brazilian soccer. Although the winner of the previous two tournaments, the team was eliminated in the first round, and its star player, Pelé, failed to perform. Fouled frequently and flagrantly, he threatened never to return to the World Cup.


Read the article on mckinsey.com >