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  • Writer's pictureXPEDITION Magazine

X|NEWS: Personalizing the customer experience: Driving differentiation in retail

Today's retail environment is challenging from almost any perspective because of price pressure from discounters, market disruption from online players, and increased price transparency for shoppers. Traditional differentiation approaches in retail-such as a unique selection or strategic pricing and promotions-are not as effective as they once were, as competitors can easily imitate them.


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