OUR PUBLISHER

Josh M. Yugen is a multi-award-winning journalist,  fashion maven, influencer, entrepreneur, and philanthropist. 

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Josh M. Yugen’s life is an inspirational story of resilience, perseverance, and breaking down countless barriers to achieve immense success.

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Hailing from the small and relatively vibrant community in the Philippines, Yugen has successfully overcome a life full of challenges to become an internationally acclaimed writer bagging several international awards such as Most Influential Journalist of the Year in Malta and Media Personality of the Year in Dubai’s leading Filipino community media outlet, with an amass number of following on his social media accounts including 120,000 followers on Instagram (@josh_yugen) and the founder of Dubai-based marketing firm YUGEN PR, one of Dubai’s fastest rising public relations, marketing and events firms which arranged the successful MAYWARD Live in Dubai concert and Maymay Entrata’s historical Arab Fashion Week debut last November 21, 2018.

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The event received overwhelming praise as it was the biggest Filipino concert ever produced in Dubai in 2018 in terms of a number of people who attended the event. An estimate of more than 30,000 people flocks at Global Village last November 23, 2018 to witness the one-night-only performance of Philippines’ hottest love pair Mayward. Before the concert on November 23, Maymay Entrata struts the runway of the prestigious Arab Fashion Week, Dubai’s official fashion week, and created history as the First Filipina woman to open the runway of the fashion week. Entrata slayed the runway with two outfits from AMATO Couture by Furne One and even walked the finale walk with the designer himself.

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The Arab Fashion Week AMATO show created history by being the only fashion week in the world that trended on Twitter’s Top 1 trending topic of the day simultaneously in the Philippines, the UAE and worldwide (not to mention that it also trended in Puerto Rico, Belarus, Latvia, Vietnam, Israel).

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In September 2019, Josh successfully brought the prestigious reigning Miss Universe Catriona Gray in Dubai and hosted the first-ever XPEDITION Annual Gala Awards in partnership with Smile Train.