X|NEWS: Madar Farms to Sell its UAE-Grown Vegetables Directly to Consumers
Updated: Apr 25, 2020
As part of its commitment to support the UAE communities during the current situation, Madar Farms’ locally grown produce can now be purchased online for the first time through three online platforms.
Madar Farms, a UAE-based AgTech company, has partnered with FreshOnTable, Narinport and Barakat to deliver its high-quality microgreens directly to consumers across the country.
The announcement comes at a significant time with Madar Farms using innovative and safe ways to cope with the high demands of local food given the present global health challenges. Madar Farms also plans to launch more of its products online in the coming weeks.
The seven varieties that can be ordered include Pea Shoots (which pairs well with fish and chicken), Arugula (ideal for salads and sandwiches) and Bull’s Blood, that is tender, crunchy and sweet with a beet-like flavour. Also available are Tendril Peas – a versatile ingredient that can be added to salads, sandwiches, soups and summer fruits - and Daikon Radish that can be used in Asian cuisine dishes, salads, soups and with many sandwich varieties.
Customers can also try Amaranth (which is mild in flavour, similar to spinach) as well as Shiso Britton (a delicious, mild, mint-basil aroma microgreen that adds flavour to salads, Asian dishes and fish).
By working with FreshOnTable, Narinport and Barakat, it gives the people the opportunity to try Madar Farms produce in the comfort of their own home and support local suppliers in the UAE.
Now in its third year of operation, Madar Farms has been leading an agricultural revolution in the region by using Controlled Environment Agriculture methods to produce a wide variety of fresh produce. As well as growing local produce, part of Madar Farms’ mission is to help solve food and water security challenges in the region.
Abdulaziz AlMulla, CEO and Founder of Madar Farms, said: “In these challenging times, it is more important than ever to eat and shop local - and across the UAE we are seeing an increasing move towards this. By working with FreshOnTable, Narinport and Barakat, we will be able to make our produce available directly to consumers for the first time and reach out to even more people across the UAE.
“We are responding to this current demand that we’re facing today, partnering with our online ordering and delivery partners to service people across the Emirates. When our customers receive their produce, it will be clean, safe and fresh as all our products are delivered within 24 hours of harvesting.
“This is just the beginning of offering directly to consumers as we plan to launch more products in the coming weeks.
“We look forward to hearing about some of the delicious recipes people are cooking up at home using our microgreens!”
Madar Farms recently announced the company will quadruple the quantity of its microgreens when its new facility begins operating at Khalifa Industrial Abu Dhabi Zone (KIZAD) by the end of this year. The facility will also include the world’s first commercial indoor tomato farm using LED lights.