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X|NEWS: The COVID-19 Pandemic is Sparking an Era of ‘Smart Generosity’



4 ways companies with purpose are finding ways to stand up



During challenging times, companies with purpose are often better positioned to adapt and endure than peers without a purpose. Why? Purpose serves as a vision and lens for smart decision-making during both good times and bad. More than just a reason for existing, purpose can help leaders prioritize stakeholders, redirect resources, and more precisely respond during crises such as COVID-19.


Read Article on: https://www.fastcompany.com/90496736/the-covid-19-pandemic-is-sparking-an-era-of-smart-generosity

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