X|NEWS: The COVID-19 Pandemic is Sparking an Era of ‘Smart Generosity’

4 ways companies with purpose are finding ways to stand up

During challenging times, companies with purpose are often better positioned to adapt and endure than peers without a purpose. Why? Purpose serves as a vision and lens for smart decision-making during both good times and bad. More than just a reason for existing, purpose can help leaders prioritize stakeholders, redirect resources, and more precisely respond during crises such as COVID-19.

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